Reese's Pieces in E.T. (1982)
While the appearance of Reese's Pieces in E.T.
is the first paid candy placement, and possibly
the best known promotion of candy within a
movie, it wasn't the first sighting of a sweet
within a feature film (the Baby Ruth appeared
in this popular comedy in 1980).
In E.T., a young boy named Elliot discovers
an alien while getting pizza for the family.
The alien, E.T., quickly flees, but Elliot is able
to lure the alien from the forest into his
bedroom with Reese's Pieces.