BABY RUTH IN CADDYSHACK
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Baby Ruth in Caddyshack (1980)

Appearing in 1980, this may be one of the
earliest appearances of a brand name
candy bar in a feature film.

In the movie Caddyshack, the Baby Ruth is
used as part of a prank and mistaken by
swimmers as fecal matter in the infamous
swimming pool scene.

Obviously, this wasn't a paid placement.

Scenes and video follow...